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Store Opened in Aruba
NEW YORK, January 5, 2010 - NexCen Brands, Inc. today announced the opening of the first Shoebox New York franchised store in Aruba. The store opened in Palm Beach Plaza in Aruba under an existing master franchise agreement with Shogun Trade International N.V.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "With the opening of this Shoebox New York franchised store, we are delighted to introduce this retail concept in Aruba. As we continue to extend the global footprint of our franchised brands, we look forward to exploring additional opportunities throughout the Caribbean."
Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, "The opening of Shoebox New York in Palm Beach Plaza, a well known, premier shopping destination in Aruba, was a success. We believe that this location will allow us to increase brand visibility for Shoebox New York and to gain new and repeat customers with its high-quality, high-fashion shoes and accessories."
About NexCen Brands
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
About Shoebox New York
The Shoebox New York concept had its genesis from The Shoe Box, one of New York's premier women's multi-brand retailers for luxury footwear, handbags and accessories. Established in 1954 and known for its vast product assortment and trend-setting styles from top European and American designers, The Shoe Box garnered a dedicated following of sophisticated women. Shoebox New York continues this tradition by offering high-quality, high-fashion shoes and accessories in franchised stores in the U.S. in New York and Florida and internationally in Vietnam, South Korea, Kuwait and now Aruba.
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Multi-Brand Luxury Footwear Franchise Poised for Global Expansion
NEW YORK, October 28, 2009 - Shoebox New York, the first multi-brand women's luxury footwear franchise, officially unveiled its new store design yesterday at an event in Greenvale, NY. The guest list for the cocktail reception included an array of professionals from the fashion, retail and franchising industries. Shoebox New York is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
The Shoebox New York event debuted the new look of the brand's retail environment, a design concept that is being franchised domestically and internationally. In attendance were Kenneth J. Hall, CEO of NexCen Brands; Chris Dull, president of NexCen Franchise Management; Richard Kirshenbaum, Founder & Partner, Shoebox New York and Principal of the largest licensee of the brand; store designer Sergio Mannino; shoe designer Arturo Chiang and representatives from the Camuto Group. NexCen collaborated with designer Sergio Mannino to transform the 50-year-old family-owned brand into a retail environment with the aesthetics and functionality appropriate for an internationally franchised concept.
"We were pleased to have the opportunity to bring these individuals and companies together to celebrate the new design concept," said Chris Dull, president of NexCen Franchise Management, Inc. "This is an exciting time for the brand as it continues to expand both internationally and domestically, and it was our pleasure to introduce the new store design to these industry professionals."
Shoebox New York carries designs from top European and American designers. The store also carries a selection of handbags and accessories that compliment the inventory of luxury footwear. The spring 2010 Vince Camuto handbag collection was on display at the unveiling.
As the first multi-brand luxury footwear franchise, Shoebox is uniquely positioned for expansion. In February 2008, Shoebox announced the signing of a master franchise agreement in South Korea representing the first entry for this franchise globally. The agreement was signed for a minimum of 20 stores over a 25 year term. Since then, Shoebox New York has opened doors in South Korea, Vietnam and Kuwait. Current growth plans extend to major US cities: New York, Miami, New Orleans, Los Angeles, Boston, Chicago and Dallas. In addition, Shoebox will expand into target international markets such as Asia, Europe, Canada, Australia and the United Arab Emirates.
About Shoebox New York
The Shoebox New York concept had its genesis from Shoebox, one of New York's premier women's multi-brand retailers for luxury footwear, handbags and accessories. Established in 1954 and known for its vast product assortment and trend-setting styles from top European and American designers, Shoebox garnered a dedicated following of sophisticated women. Shoebox New York continues this tradition by offering high-quality, high-fashion shoes and accessories in franchised stores in the U.S. in New York and Florida and now internationally in Vietnam.
About NexCen Brands
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
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Store Opened in South Surra, Kuwait
NEW YORK, July 20, 2009 - NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced the opening of the first Shoebox New York franchised store in the Middle East. The new store opened in the 360° Mall in South Surra, Kuwait under an existing master franchise agreement with master developer Khalid Al-Mutawa.
This agreement, signed in February 2009, provides for the development of at least three Shoebox New York franchised stores in Kuwait over a 10-year term. Additionally, Mr. Al-Mutawa owns the rights to develop TAF®, another NexCen Brands retail footwear concept, in Kuwait, Jordan, Egypt, and Lebanon.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc., stated, "We continue to leverage our franchise development model by cross-selling our brands to proven master developers, like Khalid Al-Mutawa. The opening of the first Shoebox New York location in the Middle East demonstrates the effectiveness of our strategy."
Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, stated, "We are pleased to bring Shoebox New York to the 360° Mall, a new shopping destination in Kuwait, which houses marquee brands, including a new TAF store opened by the same master developer. We believe that Shoebox New York's high-quality, high-fashion and trend-right merchandise will resonate with consumers in this sophisticated market."
About NexCen Brands
NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchises: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.
About Shoebox New York
The Shoebox New York concept had its genesis from Shoebox, one of New York's premier women's multi-brand retailers for luxury footwear,
handbags and accessories. Established in 1954 and known for its vast product assortment and trend-setting styles from top European and
American designers, Shoebox garnered a dedicated following of sophisticated women. Shoebox New York continues this tradition by offering
high-quality, high-fashion shoes and accessories in franchised stores in the U.S. in New York and Florida and internationally in Vietnam,
South Korea and now Kuwait.

